501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition by Tom Feltenstein

Author:Tom Feltenstein
Language: eng
Format: epub
Publisher: McGraw-Hill Education
Published: 2010-04-04T04:00:00+00:00

234. Parking Lot/Sidewalk Tactics

Best For Most retailers, restaurants, some service businesses

Objective Increase awareness, create excitement, generate PR, generate traffic, improve your image, increase sales, and stimulate trial

Target Existing customers and potential new customers

Your parking lot and the sidewalk in front of your business are additional sources of promotions, especially those aimed at getting yourself noticed and creating trial visits. If you are lucky enough to have a large outdoor area available to you, you can try tactics that would be unthinkable inside.

Sidewalk sales held on a cooperative basis with other retailers are great places to sell products and food to shoppers. They may be customers of neighboring retailers who have never even noticed that you are there, let alone tried your business.

Promotions with very large groups, promotions involving the use of water, civic fund-raising promotions that generate a large amount of traffic—these are the perfect candidates for your parking lot and sidewalk.

You can be as creative as you want. Involve your staff members—they may have some great ideas. But whatever you do, don’t overlook this important promotional location.

Some specific tactics will be found on the following pages.

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